A mom & daughter fashion journey

Founded by Dipika and Sujal Shroff, Bleu Story is a homegrown, sustainable fashion brand. Our focus is to spotlight Indian textiles through versatile, edgy and chic outfits in hues of blue. We selected blue for its effortless styling, appealing to individuals of all ages and genders. Blue signifies trust and serenity, something we hope to weave into every garment we design.

Bleu Story finds its heart in Indo-French fashion, blending the elegance of French styling with the richness of Indian textiles. Our inaugural collection, Flying Scarves, pays homage to the French tradition of adorning scarves year-round while showcasing the timeless beauty of Indigo Cotton and Silk, emblematic of Indian craftsmanship.

Flying Scarves embody the spirit of wanderlust, akin to Aladdin's Magic Carpet, destined to traverse the globe. They serve as cherished mementos, heartfelt gifts, and ambassadors of culture. The color blue, scarf design and prints make it easy to style with a variety of outfits across all genders.

We believe in the universality of blue—it knows no bounds and transcends all walks of life. A touch of blue adds a touch of magic to every journey. Welcome to Bleu Story, where every scarf tells a tale of beauty, culture, and adventure.